About GDY: Good Dye Young was founded by Hayley Williams, the lead vocalist of the Grammy-winning band Paramore, along with her longtime hairstylist and makeup artist, Brian O’Connor. The mission of GDY is to foster a community centered on self-expression, vibrant colors, and the joy of embracing one's true self.
Doesn’t Damage Your Hair: The coconut oil helps to condition hair during the lighting process. The soy protein of this lightening powder for hair works to minimize damage while coconut oil adds back moisture that is removed during the lightning process.
Prep Your Hair: Our bleach powder for hair preps the hair for our ultra-vibrant semi-permanent dyes. The 25-volume hair dye developer bleach cream is powerful enough to lift the hair without compromising its integrity. This hair bleach kit is vegan, cruelty-free, and gluten-free.
How To Use: Section your hair and apply our hair developer bleach powder mixture with a gloved hand or brush. Let your hair process for no more than 50 minutes. Rinse and shampoo your hair with warm water. Wait at least 24 hours before any further lightening.
Hair Powder Bleach and Developer: Our hair lightening kit is exactly what you need to bleach hair to that perfect white canvas so it’s ready to show off some vibrant color. Our hair bleach mixing kit includes a dust-free powder lightener (1.34 oz) & a 25 volume cream developer (2 oz).